Advertising is a tool. When used properly works very effectively as compared to other ways of communicating to the masses and is often placed by an advertising agency on behalf of a company or other organization.Advertising is not difficult once you have identified your customers and targeted your market. This helps you determine when, where, what, and how to advertise. It’s a way of making people aware of a product and such awareness can have a positive impact on the company’s bottom line and image and has become more art than science. Good ads can create markets and boost products that aren’t the best technology.Using Search Engines as AdvertisingOnline advertising now makes up a very significant portion of all advertising in the United States and continues to grow incredibly fast. Search engines now offer advertising space next to their search results which exposes the advertisers. Major search engines like Google are interested in expanding into all forms of advertising, including the $7 billion outdoor market billboards.Search engine marketing, as well as web advertising, is earning money from clicking on ads, and the main reason why web advertising is effective, as web advertising in the form of text ads is extremely targeted. Search remains the big daddy and according to eMakerter. It will account for 40% of the $25 billion that marketers will spend online this year.With search engine advertising, advertisers pay either a fixed price to have their ads linked to specific keywords, such as “videogame,” or bid against other advertisers in an auction. The ads generally run across an array of sites, and advertisers pay only when users click on the adsVideo AdvertisingOnline video is getting is getting more popular by the day and a massive amount of people are going online just to watch. Video sites like YouTube are so popular in the video sharing world that marketers have found it a great place to submit their videos a get lots of visitors. They simply put an interesting video of their services and get lots of traffic, it’s just that simple.The four major career paths in advertising are account management, creative, media and research. So what ever form of advertising you my use, make sure you advertise your business to see your business grow.